Main Content

The luxury real estate market is undergoing a significant transformation, driven by the evolving preferences of younger affluent buyers.

Key Findings Include:

  • Women account for 54% of luxury homeowners under 35, indicating a significant female presence in the purchasing of luxury real estate.
  • Younger luxury homeowners (under 35) prioritize eco-luxury, legacy values and digital platforms more than middle-aged (35-64) homeowners.
  • Ninety-one percent of luxury homeowners across age groups are considering making additional investments in real estate, but younger homeowners are more than likely to reduce their overall investment in real estate for diversification.
  • Younger luxury homeowners value social responsibility and brand-name recognition more than middle-aged homeowners.

The luxury real estate market is complex and multifaceted, with some segments witnessing strong demand and growth while others face stagnation or overvaluation. Considering these fragmented conditions, alongside external factors such as high inflation, rising interest rates and a volatile stock market, it is crucial for industry professionals to comprehend the evolving preferences and expectations of luxury home buyers.

The luxury real estate market is undergoing a significant transformation, driven by the evolving preferences of younger affluent buyers. This demographic shift has brought about changes in gender distribution, with women now accounting for 54% of luxury homeowners under 35 years old. Younger luxury homeowners are increasingly focused on sustainability, social responsibility, intergenerational wealth preservation and technology.

Younger luxury homeowners are increasingly focused on sustainability, social responsibility and intergenerational wealth preservation. Technology plays an essential role in attracting younger luxury homeowners, as they are more likely to rely on digital platforms for information and decision-making. Both younger and middle-aged luxury homeowners value trust in real estate agents and appreciate personalized experiences and superior customer service.


EARLY WEALTH ACCUMULATION Today’s young professionals often accumulate wealth earlier in their careers, thanks to booming industries such as technology and finance. High-paying jobs in these sectors enable younger individuals to save for substantial down payments, expediting their path to luxury home ownership.

INHERITANCE AND FAMILY SUPPORT Some younger luxury homeowners receive financial assistance from their families, either through inheritance or direct support. This can provide a leg-up in the competitive real estate market, allowing them to purchase luxury properties sooner than they might have been able to on their own.

INVESTMENT MINDSET Younger generations are increasingly aware of the value of real estate as an investment. They may prioritize home ownership over other expenditures, such as travel or luxury goods, viewing property as a long-term asset that can appreciate over time.

REMOTE WORK OPPORTUNITIES The rise of remote work has given younger professionals the flexibility to live in more affordable areas while still earning high salaries. This has opened new possibilities for luxury home purchases in desirable locations that were once out of reach.


About US

Meet Robin Allen #1 Producing Agent and Luxury Properties Specialist in the Brookline/Chestnut Hill office of William Raveis Real Estate. With over 20 years of experience in the industry, she has developed a keen understanding and in-depth knowledge of the local real estate market and trends, making her one of the most sought after agents to work with in Brookline and Newton.


Being new to the Boston area, Robin's deep knowledge of surrounding neighborhoods was invaluable in choosing a house in a community that would be a good fit for us! She recommended qualified local experts for...

- Dan F.

Robin worked with me a few weeks ago. She was very professional and helped me to find the house very soon, She communicated great with the seller agent to help me to give the final...

- Gavin, Newton

My husband and I had a home in Chestnut Hill for 27 years. So many wonderful memories, but now it was time to sell and the journey to begin. After working with another broker and...

- Loretta, Chestnut Hill

Robin is a fantastic agent. She accompanied us every step of the way until we found our dream home. Throughout this process, in a very competitive market, she remained always supportive, encouraging, while also helping...

- Sarah, Chestnut Hill

If you are looking for an agent who knows practically everyone, who has extensive knowledge of the area and who listens well and then shows you homes that meet your needs, then Robin is the...

- Alok, Chestnut Hill

"Robin was fantastic and able to find us our first house which we absolutely love! In a competitive market, she was able to find us the best properties the moment they came to market, which...

- Adam Newton

"Robin is very knowledgeable and responsible in guiding us to buy our first house. She always keeps in great touch with seller agent, and communicates every house detail we'd like to learn more. With Robin's...

- Zhe, Sharron

"Robin sold my condo over the weekend! She is extremely knowledgeable about the real estate market in Brookline. She guided me through the process with a graceful and easy manner, but she is very focused....

- Deborah, Brookline

"Robin is extremely professional, and her advice is based on years of experience and substantiated by factual information and examples. No question is too small or a bother. She knows the entire market! We have...

- Theresa, Newton

"When we decided to sell our family home, we looked for the agent that has local knowledge for our type of house. After interviewing several local agents, we felt that Robin and Sheri Flagler were...

- Sean, Brookline
Contact Me

191 Grove Street,
Chestnut Hill, MA 02467